A few months back, I took some time to explore a product idea that had been in the back of my head for a while, looking at a problem that is dear to my heart: climate change. I spend a few months exploring it, working on the business model, talking to potential users, and building out a technical POC to de-risk some of the core mechanics behind the product design. I learned a lot and I think it’s worthwhile to document where I got while it’s all fresh in memory.

The question we’re trying to answer is if we wanted to help individuals make meaningful long term behavior changes to lower their carbon footprint, how could we do it?

The rest of this post will take you through a video demo, the pitch, as well as details on the mechanics behind the product design. I won’t be touching on the business model in this post.

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