click-fraud

The Too Good To Be True Filter

At Datacratic, one of the product we offer our customers is our real-time bidding (RTB) optimisation that can plug directly into any RTBKit installation. We’re always hard at work to improve our optimisation capabilities so clients can identify valuable impressions for their advertisers. Every bid request is priced independently and real-time feedback is given to the machine learning models. They adjust immediately to changing conditions and learn about data they had not been exposed to during their initial training. This blog post covers a strange click pattern we started noticing as we were exploring optimized campaign data, and a simple way we can use to protect our clients from it.